Wednesday, January 27, 2010

Adultery Ads Axed

That was quick. Following a campaign launched a few days ago against the public advertising of 'marital affair', an agency which set people up for adulterous liasons, this message has just been posted on the Facebook campaign site:

STATEMENT FROM MARITALAFFAIR.CO.UK: “We have reviewed our advertising strategy and have instructed our agency to remove billboard ads from our current campaign in light of recent developments. We maintain that people have the right to chose their own lifestyle and that this site provides a safe and secure outlet for those who are considering this.”

This is awaiting confirmation (update: now confirmed), and we also need to make sure the ads actually come down. However I'm glad the company have had the decency to do what the Advertising Standards Agency wouldn't do. Their statement cries out for critique though: "People do have the right to choose their own lifestyle" but within what limits? Or none at all? What if my lifestyle included, say, vandalising advertising hoardings?

Well done to the campaigners, this is good news.

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