Fridays Guardian had a full page advert from Diesel, which read "The best way to forecast the future is to invent it. Thankyou Steve. Steve Jobs, 1955-2011" and ended with the Diesel logo at the bottom with a signature (the CEO?).
1. Cynical exploitation of a mans name and death by a brand and a newspaper to make money/increase brand sympathy?
2. A fitting capitalist-style tribute to one of it's most successful sons?