Sunday, October 09, 2011

A Tribute To Steve Jobs?

Fridays Guardian had a full page advert from Diesel, which read "The best way to forecast the future is to invent it. Thankyou Steve. Steve Jobs, 1955-2011" and ended with the Diesel logo at the bottom with a signature (the CEO?).

Is this....
1. Cynical exploitation of a mans name and death by a brand and a newspaper to make money/increase brand sympathy?
2. A fitting capitalist-style tribute to one of it's most successful sons?
3. Both?


  1. I agree on 2.I don't think that 1st can be true in any sense as its not business to use the dead man name.Its way to show gratitude.
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