Alpha Publicity Stunt Goes Horribly Wrong?

A man in Aberdeen was freed by firefighters after getting his head stuck in a bin



speculating is mounting that this is part of an intensified Alpha publicity campaign, substituting live models for the scenarios depicted in their posters


Update: it turns out the man at the top was looking for his hat. I'm still trying to work out why he thought it would be in a dustbin, or if it was in a dustbin, why he was looking for it. Is that Dom Joly dressed as a fireman on the left?