This is only 'reaching out to atheists' in order to slap them round the head with a King James Bible.
Ken Ham, president of AiG and the Creation Museum stated: "In a friendly way, we want to reach out to people in secularized parts of the country and share the hope we have in Christ.
This is 'friendly'? The article says that the billboards have gone up to 'engage' atheists and secularists. I think there's a typo there, it's 'r' not 'g'. It certainly annoys me.