'the Best Hymns Album in the World, Ever' proclaims the label. Yes the track listing looks good, but the title fails at several points:
- what place has any Christian individual or group in claiming that what it has produced is 'the best in the world, ever'? Pride. Fail.
- the title sets the production company as judge and jury over what constitutes 'best'. Presumption. Fail
- Sure we're supposed to commend the good, but there's a difference between commending and hype. It's a vast difference if you've a financial interest in one over the other. Greed. Fail.
- On what basis is this 'the best ever'? Best collection? Best production quality? Best lyrics? 'there is a green hill' is factually pretty loose as there isn't much greenery around Jerusalem at the best of times. There is a very good chance that the claim of the title simply isn't true, and without reasonable evidence/proof, this is either misleading, manipulation, or downright deceit. It's a long way from 'let your yes be yes and your no be no'. In fact, Jesus went on to say 'any more than this comes from the evil one.'
We know that church marketing sucks, but perhaps it's worse. Is marketing satanic?