The signs are everywhere, a 'gospel of Jesus wife' which even the promoters admit was written at least 300 years after the life of Jesus, and one person who thinks the Gospel of Luke was written by Mary (well, actually, he doesn't - the Daily Fail thinks this makes a good headline, the GP/bible scholar in question repeats a fairly mainstream view; that Luke gathered evidence from various sources and then put it into a coherent order. Mary, Jesus mother, was one of the sources. That's not the same as saying she wrote the gospel. When you get to looking at what Dr Bradford actually says, there's not much there to fundamentally disagree with).
It must be Easter. Or maybe Christmas.
There's an unofficial publishing season for these stories, which begins roughly 15 days before any major Christian festival, after which nobody really gives a monkeys.
I love the 'facts' in the Mail article - Luke has double the number of feminine words than Mark? Well for a start his gospel is nearly twice as long, and he has more stories about women.
Perhaps we need to add in a Biblical Ignorance Day on the Tuesday before Palm Sunday, when all these things can be paraded, hyped up, the foundations of Christendom can be shaken to the core, and then we can all safely forget about them until the following year.