Two very positive stories in the mainstream media today on the growing number of Gen Z engaging with church and Christian faith.
For Christian booksellers, any good news about Bible sales has been few and far between. But recent retail figures have shown a revival.
Sales of the good book reached a record high in the UK in 2025, increasing by 134% since 2019 – the highest since records began – according to industry research. Last year, total sales of Bibles in the UK reached £6.3m, £3.61m up on 2019 sales.
The sudden uptick of interest has caused booksellers and scholars to ask some profound questions of their own, such as where these newly curious readers are coming from and whether faith, or another more modern phenomenon – namely social media influencers – have called them to the word of God.
And from Sky News
"Priests and clerics are telling researchers that they are seeing an influx of young people knocking on their doors because they have encountered a religious idea on Instagram," says Dr David.
"A lot of young people are learning about religion for the very first time via social media. They might see a 30-second video and then they are hungry for more,"
We're coming to the end of an Alpha course, and have (potentially) 6 other people beginning a 'START' enquirers course this coming week, all aged 16-45.
